Certificate IV in marketing (BSB41307)

All businesses need quality marketing.

When you need to apply well developed marketing skills and a broad knowledge base in a wide range of marketing contexts, the Certificate IV in Marketing will help you succeed.

You’ll be able to easily analyse and evaluate information from a variety of sources and come up with and apply solutions to a defined range of unpredictable problems. 

Get the skills you need to provide leadership and guidance to others and feel confident in taking some responsibility for the output of others while under the guidance of a more senior marketing practitioner.

Who should do the Certificate IV in marketing (BSB41307)?

If you are in, or would like to take on the role of customer service advisor, receptionist, office administration assistant, student service officer or other similar positions, this is the accredited marketing course you’ll need to succeed.

What will you achieve from the Certificate IV in marketing?

Upon completion of this course you will be well equipped to put your marketing knowledge and skills to use in a wide variety of marketing contexts.

You’ll be able to conduct market research, analyse consumer behaviour for specific markets, profile the market, and develop a marketing plan and presentation to successfully market goods and services with confidence. Essentially you become the ‘go to’ person for the company marketing strategy.

Pathways into the Certificate IV in Marketing.

There are a number of different pathways you may take when considering this marketing course. These include:

• Successfully completing the BSB30107 Certificate III in business or other relevant qualification/s

OR

• Providing evidence of competency in the majority of units required for the BSB30107 Certificate III in Business or other relevant qualification/s

OR

• Having vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.

There are no prerequisite requirements for individual units of competency.

Career prospects after completing a Certificate IV in marketing

Successful completion of the certificate IV in marketing will equip you with the skills to take on a wide variety of roles across different industry sectors including: direct marketing officer, market research assistant, marketing coordinator, marketing officer or public relations officer.

This breadth of expertise arises from the wide variety of competencies required to undertake this nationally recognised marketing qualification.

After achieving the BSB41307 Certificate IV in Marketing, you may undertake the BSB51207 Diploma of Marketing or a range of other Diploma qualifications.

The Diploma of Marketing equips marketing team leaders or marketing managers who have responsibility for managing a team for success. This marketing training course is also ideal for those required to manage the marketing function within an organisation.

The Garwen certificate IV in Marketing Program:

UNITS = 10

• BSBCMM401B     Make a presentation
• BSBNKG401B     Profile the market
• BSBMKG402B     Analyse consumer behaviour for specific markets
• BSBMKG408B     Conduct market research
• BSBCUS402A     Address customer needs
• BSBFIM501A       Manage budgets and financial plans
• BSBEBU401A     Review and maintain a website
• BSBMKG409A     Design direct response offers
• BSBMKG413A     Promote products and services
• BSBPRO401A     Develop product knowledge

The next step

Please, contact us for more information.